Telling Lies or The Hidden Persuaders

Telling Lies: Clues to Deceit in the Marketplace, Politics, and Marriage

Author: Paul Ekman

In this revised edition, Paul Ekman, a renowned expert in emotions research and nonverbal communication, presents updated information on his groundbreaking inquiry into lying and methods for uncovering lies. He analyzes a range of deception strategies -- from the political strategies of international public figures, such as Adolf Hitler and Richard Nixon, to the deceitful behavior of private individuals, such as adulterers or petty criminals -- and explains how a successful liar most often depends on a willfully innocent dupe. Ekman describes how lies vary in form and can differ from other types of misinformation; how interviewers should probe for more information that can reveal untruths; and how a person's body language, voice, and facial expressions can give away a lie but still fool professional lie hunters like judges, police officers, drug enforcement agents, Secret Service agents, and others.

Jerome D. Frank

[A] wealth of detailed, practical information about lying and lie detection and a penetrating analysis of the ethical implications.

Carol Z. Malatesta

Ekman [is] a pioneer in emotions research and nonverbal communication. . . . Accurate, intelligent, informative, and thoughtful. —New York Times Book Review

Table of Contents:

	Preface to the Third Edition	7
	Acknowledgments	11
1	Introduction	15
2	Lying, Leakage, and Clues to Deceit	25
3	Why Lies Fail	43
4	Detecting Deceit From Words, Voice, or Body	80
5	Facial Clues to Deceit	123
6	Dangers and Precautions	162
7	The Polygraph as Lie Catcher	190
8	Lie Checking	240
9	Lie Catching in the 1990s	279
10	Lies in Public Life	299
11	New Findings and Ideas About Lying and Lie Catching	325
	Epilogue	347
	Appendix	353
	Reference Notes	363
	Index	375

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The Hidden Persuaders

Author: Vance Oakley Packard

This book . . . is about the large-scale efforts being made . . . to channel our unthinking habits, our purchasing decisions, and our thought processes. . . . The result is that many of us are being influenced and manipulated, far more than we realize, in the patterns of our everyday lives.

"One of the best books around for demystifying the deliberately mysterious arts of advertising."-Salon.com

"Fascinating, entertaining and thought-stimulating."-The New York Times Book Review

Originally published in 1957, and now back in print with a new introduction by Mark Crispin Miller, The Hidden Persuaders is Vance Packard's pioneering work exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, by advertisers to secretly manipulate mass desire for consumer goods and products.

Chronicling the many methods that advertisers use in their quest to manipulate the thoughts and actions of consumers, The Hidden Persuaders exposes how advertising floods our consciousness with images and symbols, operating as a mind-control operation to get us to buy the products it produces. The book also discusses advertising in politics, predicting the way image and personality would rapidly come to overshadow real issues in the televised age.

Having sold over one million copies in its original printing, The Hidden Persuaders was the first book to expose how advertising and media attempts to control our thoughts and desires, and is more relevant than ever in today's super-saturated media world.

Vance Packard (1914—1996) was an American journalist, socialcritic, and best-selling author.

Michael Rogers - Library Journal

Released in 1957, this was the first book to probe how print and TV advertising manipulates the public in order to sell products. The same methods can be applied to influence our thoughts on everything, from what we buy to whom we vote for. Interesting stuff.