Dont Think of an Elephant or Wiser in Battle

Don't Think of an Elephant!: Know Your Values and Frame the Debate: The Essential Guide for Progressives

Author: George Lakoff

Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.

In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.

Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.

Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.

Read it, take action--and help take America back.

About the Author: George Lakoff is the Richard and Rhoda Goldman Professor of Cognitive Science and Linguistics at the University of California, Berkeley, and is a founding senior fellow at the Rockridge Institute. He is one of the world's best-known linguists.

Since the mid-1980s he has been applying cognitive linguistics to the study of politics, especially the framing of public political debate. He is the author of the influential book, Moral Politics: How Liberals and Conservatives Think, (2nd edition, 2002). His other books include Women, Fire, and Dangerous Things: What Categories Reveal About The Mind (1987), Metaphors We Live By (1980; 2003) [with Mark Johnson], More Than Cool Reason (1989) [with Mark Turner], Philosophy in the Flesh: The Embodied Mind and Its Challenge To The Western Tradition (1999) [with Mark Johnson], and Where Mathematics Comes From: How the Embodied Mind Brings Mathematics Into Being (2000) [with Rafael Nunez].

Table of Contents:

	Foreword
	Introduction
	Preface : reframing is social change
1	Framing 101 : how to take back public discourse	3
2	Enter the terminator!	35
3	What's in a word? : plenty, if it's marriage	46
4	Metaphors of terror	52
5	Metaphors that kill	69
6	Betrayal of trust : beyond lying	75
7	What the right wants	81
8	What unites progressives	89
9	FAQ	96
10	How to respond to conservatives	111

See also: Unstrange Minds or In Style

Wiser in Battle: A Soldier's Story

Author: Ricardo S Sanchez

Amid all of the criticisms of America's war in Iraq, one essential voice has remained silent--until now. In his groundbreaking new memoir, Wiser in Battle, Lieutenant General Ricardo S. Sanchez, former commander of coalition forces in Iraq, reports back from the front lines of the global war on terror to provide a comprehensive and chilling exploration of America's historic military and foreign policy blunder.

With unflinching candor, Sanchez describes the chaos on the Iraqi battlefield caused by the Bush administration's misguided command of the military, as well as his own struggle to set the coalition on the path toward victory. Sanchez illuminates the fallout of the communication breakdown between the leadership on the front and the politicians in Washington, revealing fractious discussions he had with, among others, Ambassador Paul Bremer and Defense Secretary Donald Rumsfeld.

Drawing on his tenure on the ground, Sanchez shows how minor insurgent attacks grew into synchronized operations that finally ignited into a major insurgency and all-out civil war. He provides an insider's account of the Abu Ghraib prison scandal, explaining the circumstances that led to the abuses, who perpetrated them, and what the formal investigations revealed--all the while reflecting on America's objectionable use of torture and the grave need for the country's leadership to pursue an ethical course of action in the war on terror. Sanchez also details the cynical use of the Iraq War for political gain in Washington and shows how the pressure of an around-the-clock news cycle drove and distorted critical battle decisions, such as troop drawdowns, the fight for Fallujah, and the transfer of sovereignty.

In addition, Sanchez shares the story of his career. He tells of the journey from his poverty-stricken youth on the Texas banks of the Rio Grande to joining the Reserve Officers' Training Corps at sixteen and later serving in Kosovo, Desert Shield and Desert Storm, and, ultimately, Iraq. At the time of his retirement, Sanchez was the highest-ranking Hispanic in the U.S. Army.

The first book written by a former on-site commander in Iraq, Wiser in Battle is essential reading for all who wish to understand the current war and the American military's role in the new century.